Welcome to The Momform, a fitness and lifestyle brand created for moms who are showing up, even when it’s hard, messy, and far from perfect. I’m Richelle, a proud mom of two girls, and like so many of you, I’ve spent years trying to balance motherhood, my career, school, being a wife while trying to reconnect with myself.

After eleven years of struggling with my weight, confidence, and energy, I finally began to feel like myself again. I lost 52 pounds, but more importantly, I gained clarity. This journey isn’t just physical, it’s mental, emotional, and personal. The Momform was born out of that realization that we’re not chasing some ideal version of ourselves… we’re
shaping into the realest, strongest version that exists because of everything we carry.

This brand is about that process, the shaping, the shifting, the showing up in whatever way you can. Whether you’re pushing through a workout, walking the dog with a toddler on your hip, or just trying to stay awake long enough to move your body, you’re doing the work.

The Momform reflects that energy: raw, real, and unapologetic. Our pieces are designed to move with you through every phase; relaxed fits, grounded tones, and tees that speak the truth.
These aren’t just clothes. They are uniforms for the life you’re living and a reminder that strength comes in many forms.

At The Momform, we believe in progress over perfection, and in community over competition. This is a space where all moms belong no matter where you are in your journey. So throw on your tee, lace up your boots (or don’t) and remember, every version of you is worthy.

This is The Momform and you wear it every damn day.